About
About Us
Where Healthcare Providers Find Their Team
Texas Healthcare Collective is a multidisciplinary network of healthcare executives, strategists, and creative professionals who bring decades of experience across hospitals, medical groups, ambulatory centers, community health centers, state agencies, and healthcare‑focused marketing and design. Our team includes leaders with advanced clinical and administrative backgrounds, seasoned operators, and experts in financial performance, quality improvement, patient experience, and organizational growth. This depth of experience allows us to understand healthcare from every angle, and to deliver solutions that are both practical and transformative.
We match each client with the right combination of experts to solve their most pressing challenges. Whether it’s optimizing operations, elevating new or current leaders, strengthening culture, improving financial performance, or building high‑impact marketing and branding systems, we are here for you and your organization. We’ve helped providers start their own practices, turned around struggling clinics, grown service lines, re-aligned organizations, and provided stability to sustain success. At Texas Healthcare Collective, we don’t just advise organizations; we are active in making sure they get exactly what they need. We seek to empower physician owned practices in best business practices to ensure growth with clarity, confidence, and measurable results.
Meet Our Team
Proven leaders. Healthcare expertise. Better solutions for every healthcare organization.
Deanna
Your Operational Partner
Deanna brings a powerful combination of clinical expertise and operational leadership to healthcare organizations. She began her career as a clinician and worked in hospitals, outpatient clinics, nursing homes, and home health agencies. She switched gears to focus on the business side of healthcare, and has been employed as a healthcare operations leader in private medical practices, hospital based clinics, FQHCs, and for the State of Texas. She is also an adjunct instructor and teaches healthcare administration classes in the Austin area.
She received her Masters in Healthcare Administration from Texas Woman’s University, Masters and Bachelors degrees in Speech-Language Pathology from Auburn University in Auburn, Alabama. She is a member of ASHA, ACHE, MGMA, NAHLE, and is on the Networking committee for the Central Texas branch of ACHE.
Deanna serves as the Founder and Principal Consultant of Texas Healthcare Collective. She collaborates with potential clients and seeks to meet their most pressing needs. She takes pride in expertly matching clients with the right consultants to achieve optimal business outcomes. Deanna provides expertise in financial evaluation, revenue cycle optimization, operational excellence, process improvement, and human resource solutions.
Rosanna
Your Executive Coach
Rosanna is a healthcare executive with a demonstrated history of achieving the highest standards in quality for patient care, leading strategies for increasing employee engagement, and developing new leaders. She began her career as a bedside nurse and quickly progressed in nursing leadership. She is currently the Administrator and ACNO at a hospital in the Houston area.
She received her Doctor of Nursing Practice from Boise State University, Masters of Business Administration from the University of Houston-Clear Lake, and her Bachelors in Nursing from The University of Texas Medical Branch. She is a Fellow of the American College of Healthcare Executives.
Rosanna serves as a Senior Healthcare Consultant for Texas Healthcare Collective. She provides expertise in clinical quality, leadership development, and employee engagement.
Amanda
Your Growth Strategist
Amanda is a healthcare strategist with a proven background in elevating patient experience, strengthening referral networks, and planning sustainable growth. She brings years of healthcare leadership to her work with hospitals, ambulatory surgery centers, medical groups, infusion centers, imaging centers, and other healthcare organizations. Amanda has served in executive leadership for health systems and private practices. She is currently a Principal at her own consulting practice which began in Dallas.
Amanda holds a Bachelor of Business Administration, a Master of Health Administration, and is a Fellow of the American College of Healthcare Executives. She is the Chair of Mentorship for ACHE Central Texas, on the Communications Committee for ACHE North Texas, and Chair of Communications for NALHE Central Texas.
Amanda serves as a Senior Healthcare Consultant for Texas Healthcare Collective. She assists clients with strategic growth, elevating patient experience, and developing outreach programs.
Nancy
Your Creative Designer
Nancy is an innovative and thoughtful graphic designer with experience in advertising agencies, retail organizations, food/beverage industries, and healthcare organizations. She began her career as a junior graphic designer with a reputable advertising agency and progressed to Senior Graphic Designer, Marketing Coordinator, and Art Director. She has been an adjunct instructor at a private college since 2021. She is currently a Designer within the food/beverage industry for a large restaurant group in the Southeast. Nancy serves as a Healthcare Consultant for Texas Healthcare Collective.
She received her Bachelors in Fine Arts in Graphic Design with a minor in Spanish Language from Auburn University.
Her Expertise: Branding, logo development, design instruction, style guides, and video content marketing
Elyssa
Your Digital Marketer
Elyssa is a digital marketing strategist with over 14 years of experience in marketing and advertising. She leads high-performing initiatives across paid media, funnel strategy, and conversion optimization, turning traffic into measurable success. Her work spans industries including healthcare organizations and medical practices, where she drives patient acquisition, improves lead quality, and implements scalable systems that support long-term growth. Elyssa is recognized for connecting strategy, data, and execution in a way that delivers clear, trackable results.
Her approach is grounded in a deep understanding of buyer behavior and psychological triggers, paired with high-quality creative and content that drives action.
At Texas Healthcare Collective, Elyssa supports healthcare organizations by building performance-focused marketing systems, developing digital marketing strategies, and executing conversion-focused campaigns designed to increase conversions, improve efficiency, and help organizations grow and operate more effectively
Mario
Your Project Leader
Mario is an operations and strategy leader with a strong background in managing complex projects and driving execution across multiple initiatives. He specializes in building efficient systems, aligning teams, and ensuring projects are delivered effectively. Before transitioning into marketing operations, he directed operations in the government and healthcare industries, managing contracts, strategic initiatives, and large-scale projects.
He holds a Master’s degree in Healthcare Administration and is a certified Lean Six Sigma Green Belt. Mario has also received executive leadership recognition awards during his time with the Texas Health and Human Services Commission (HHSC). His experience in healthcare administration built a strong foundation in compliance, process optimization, and leadership.
At Texas Healthcare Collective, Mario focuses on streamlining systems, improving operational efficiency, and supporting the successful execution of marketing initiatives across healthcare organizations, nonprofits, and professional services.
Danielle
Your Revenue Optimizer
Danielle is a detail-oriented, billing and coding specialist who evaluates and guides healthcare organizations to ensure optimal revenue. She partners with healthcare practices to streamline workflows, reduce avoidable denials, and enhance overall billing efficiency. She develops and implements compliant policies and procedures that support sustainable operations, ensures regulatory alignment, and improves financial outcomes. Known for her precision, reliability, and ability to translate complex billing challenges into clear, actionable strategies, Danielle helps organizations build stronger, more resilient revenue cycle systems that support long‑term growth.
She received her Master’s in Healthcare Administration from Louisiana State University, Shreveport and is a Certified Professional Coder (CPC). She has a proven track record of strengthening financial performance for healthcare organizations since 2018. She specializes in end‑to‑end revenue cycle optimization, with deep expertise in athenahealth, accounts receivable (AR) management, denial prevention and resolution, and reimbursement strategy.
Danielle serves as a Healthcare Consultant for Texas Healthcare Collective. Her analytical approach and operational insight allow her to quickly identify breakdowns in the revenue cycle and implement targeted solutions that improve cash flow and financial stability.
